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The University of Surrey were looking for a fresh take on how to tell graduate stories. They wanted to showcase a series of stories to build awareness of Surrey and studying in the UK. Essentially, these videos had to be unique and leave a lasting impact. When developing the creative for this project our core driver was ‘real people and real stories’
From the outset we wanted viewers to get a real sense of what life is like at the University of Surrey and hear about the achievements graduates have made post study. We produced a creative concept that would form an emotional engagement with the viewer that would both inspire and motivate the target audience. With the film following a 4-year journey, we were aware that we needed a way of showcasing key memories in a way that felt grounded and natural. To convey this in a way that didn’t take the viewer out of the film, we asked the graduate to provide us with as many photographs from her journey as she could, this ranged from her as child through to her at university and graduation.
Tailwind produced 6 smaller films that supplemented the website content with each one expanding on the main film content. These were followed by 60 second and 7 second adverts for social media.
Apprentices & Graduate
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